Rory Heffernan, is a veteran of fifteen years with Australia’s Atomic 212°s media agency and became CEO of Atomic 212° as of last year. Leaning on his digital & analytics background, Rory has continued to grow Atomic 212° 's presence as a market leader in data-driven media strategy and buying, in order to ensure growth for clients.

Under Rory’s leadership, Atomic 212° has developed key products and services to continue to help clients unlock and illustrate business growth from their media spend. Internally, he has cultivated strong relationships amongst the interstate teams and promoted a supportive and inclusive award-winning team culture.