PROGRAM

Three days
Unique Experiences

DAY ONE

Monday, 8 September

  • Our transfers will meet you as you land at the airport and take you to our first experience.

  • For our Melbourne, Sydney & Adelaide groups, you'll be treated to a lunch upon arrival in Uluru at Wintjiri Wiru, a platform with with a breathtaking view of Uluru.

    This is a great chance to connect with the other delegates.

  • Our transfers will meet you as you land at the airport and take you to the hotel.

  • Upon your arrival in Uluru, you'll be treated to a light lunch at Sails Hotel.

    This is a great chance to refresh & meet other delegates.

  • Time to to check into your rooms at Sails, Yulara and take some time to refresh before the first evenings event.

  • Toast to the start of ALL AROUND with canapés and drinks at sunset, followed by an open-air dining experience beneath a blanket of stars.

    With breathtaking views of Uluru and Kata Tjuta, this unforgettable evening will be your warm welcome to ALL AROUND.

    This evening will also feature the first Speaker Session, with Rona Glynn-McDonald and Asier Carazo, Atomic 212° Chief Strategy Officer.

    Attire: Smart casual. The surface is a mixed terrain so please wear comfortable closed shoes. It can be cool in the evening, so remember to keep warm.

  • Return coach transfer to Sails Hotel

DAY TWO

Tuesday, 9 September

  • Take a breath. Connect with Country. Prepare to be awakened by awe-inspiring storytelling at the world’s most spectacular sunrise. Inspired by the artwork of three local Anangu artists, Sunrise Journeys will transport you through past, present and future as projected light and music moves gently across the landscape. Celebrate a story of love, land and hope, all before a delightful breakfast.

    Early mornings can be quite cool in Uluru, so we recommend bringing an extra layer.

  • James Dixon will welcome you to the Thought Leadership portion of ALL AROUND.

  • Monika Tonkin (Tourism NT) Ash Carter (Atomic 212°) & Rory Heffernan (Atomic 212°)

    The Northern Territory has always been more than a destination; it’s a place that stirs the heart and imagination. This session explores how passion-driven storytelling, bold campaigns, and authentic cultural connections are elevating the NT in the minds of Australian travellers. We’ll unpack the strategies that Tourism NT and Atomic 212° have been putting in place to turn awareness into action, and highlight how creativity, collaboration, and a deep sense of place are shaping a love affair between Australians and the Territory.

  • Antoinette Lattouf

    What does authenticity look like when workplaces are stuck between the Trumpification of inclusion policies and HR departments behaving like compliance gods?

    Fresh from her landmark win in Lattouf v ABC, Antoinette Lattouf cuts through corporate spin to show why purpose and honesty matter more than buzzwords like brand safe or culture decks.

    Audiences and consumers are over PR gloss.

    They want candour, not choreography. Because when the spin burns out, what still works is what always did: transparency and trust.

  • Take a short 20 minute break & have some morning tea.

  • Maurice Riley (Publicis) & Tom Sheppard (Atomic 212°)

    The pace of change is phenomenal. Instead of chasing the next shiny “AI thing” in isolation and seeing little return, the real payoff comes when business logic and leadership are applied.

    Join us for the AI Boomerang—

    Unruly experimentation as it launches.
    Business discipline as it returns.
    Leadership guiding the whole flight.

  • Sylvia Pickering (Atomic 212°), Amelia Collins (Programmed) & Bev Bury (Flinders University)

    In this intimate panel, three remarkable women share how authenticity shapes their leadership journeys. Each brings a unique perspective, grounded in courage, individuality, and an unwavering commitment to staying true to themselves.

    Together, they’ll explore what it means to lead with heart, inspire teams through genuine connection, and embrace the power of personality in the workplace.

  • JESWRI

    Street Artist & Creative Director JESWRI (Jesse Wright) speaks about the art of storytelling and how we marketers can imbue more storytelling into campaigns and media

  • Jessica Gallagher, Angus McLeod (Atomic 212°) & Asier Carazo (Atomic 212°)

    Jessica Gallagher speaks to her experience as Australia's first athlete to win medals at both the Summer & Winter Olympics.

    Jess will then be joined by Atomic 212°'s Asier Carazo and Angus McLeod for a powerful discussion on accessibility and diversity in media—offering unique perspectives on how marketers can create more inclusive and accessible campaigns.

  • Vincent Fantuzzo & Rory Heffernan (Atomic 212° CEO)

    Award-winning artist meets CEO for a thought-provoking conversation on creativity’s role in every profession. Together, they’ll unpack how creativity drives innovation, problem-solving, and fresh thinking well beyond traditional “creative” roles. This session invites every attendee to see creativity as a mindset; one that can be cultivated and applied in any job, every day.

  • Rory Heffernan (Atomic 212° CEO) & Barry O'Brien (Atomic 212° Chairman) share their closing remarks to close to Thought Leadership portion of the Conference.

  • Take some time to relax & refresh before the evenings activities.

  • An evening of relaxed hospitality and local flavour, set against the dusty charm of a Camel Farm. Unwind with great food, music, and conversation following a day of powerful ideas.

    Attire: Smart casual with an Outback twist!. The surface is a mixed terrain so please wear comfortable closed shoes. It can be cool in the evening, so remember to keep warm.

    Coaches will depart from 10PM with stops at our The Outback Bar & Sails Hotel should you wish to wrap up the evening early.

  • Finish the night with a Yulara classic at The Outback Bar.

    Return coach transfer to Sails Hotel:
    11:00PM
    11:30PM
    11.50PM

  • Final coach return to Sails Hotel

DAY THREE

Wednesday, 10 September

  • Spend your last morning in Uluru watching the Sun rise over Uluru from a viewpoint in the National Park.

    Early mornings can be quite cool in Uluru, so we recommend bringing an extra layer.

  • Join us for a relaxed farewell breakfast at Pira Poolside at Sails as we recap an amazing 3 days together before returning home.

  • The coach transfer to Alice Springs will depart from the Sails lobby.

  • Coach transfer to the airport will depart from Sails Lobby.

  • Coach transfer to the airport will depart from Sails Lobby.

  • Coach transfer to the airport will depart from Sails Lobby.