Asier has been a strategist for over a decade and now leads the strategy team at Atomic 212°. His rare mix of experience spans media and creative agencies across Spain, France, the USA, and Australia. He began his career as a media and communications strategist on complex, data-driven businesses including Air France and the US Army.

Driven by curiosity and a love for travel, Asier has held global roles such as Global Strategist at Havas Media, where he led world-class media strategies for Danone, LVMH, and AXA, with a focus on Latin America and Europe. At Atomic 212°, Asier transforms strategy into actionable processes for all levels and is a prominent thought leader within the agency. He believes successful communications happen when content, context, and message align seamlessly, requiring true integration across all areas of expertise.